Ever wondered just how many product placements you see day after day watching TV? Nielsen Monitor Plus released details on the first quarter 2007 results for product placements on TV. What they found was that in the top 10 primetime broadcast network shows in the first quarter of 2007, there were 8,893 product plugs. The leading network was The CW, with three of the top 10 shows.

Reality shows were found to have had more than their fair share of product placements, with seven of the top ten shows with product placements being reality shows. The top scripted show was CBS’ NCIS at 426.

The top 10 product placement series were:

American Idol, Amazing Race, Beauty and the Geek, The Apprentice, Pussy Cat Dolls Present, Extreme Makeover Home Edition, America’s Next Top Model, NCIS, The Office, and Til Death.

And the top ten most pushed brands on primetime TV were:

Coke, the Pussycat Dolls Lounge Nightclub, the Boston Red Sox, Chicago Bears, Cingular Wireless, Nike apparel, Nike footwear, Hewlett-Packard, and Dell Computer Systems.

No wonder I can’t stand any of those shows!

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