Screenhead

Well, you’ve got to applaud a cable channel that’s so almost-relevant that people probably only watch it for an average of ten seconds or less (how long does it take to get the ten day forecast, anyway?) for trying to introduce a reason to get people to hang around.

They’re showing movies now, you see, and they’ll even include occasional bouts of weather related commentary.

And there are a LOT of weather-related movies out there.  The Sci Fi Channel (still refuse to call it SyFy) shows them nigh-relentlessly at least one block a weekend.  Movies about earthquakes, tornadoes, blizzards, really unlikely solar phenomena–you name it, it’s here.  But these are not the movies the Weather Channel will be showing.

Their first title, admittedly, works:  it’s The Perfect Storm.  Has “Storm” right in the title–can’t get a whole lot more relevant.  But their followup is a bit weak.  The next three movies they plan to show are March of the Penguins, Misery and Deep Blue Sea.

Apparently it counts as long as there’s something weather-oriented in the movie.  Next thing you know they’ll show Clue because it has a thunderstorm in it.  Come on, guys–this is the weakest of weak sauce.  You too good to show Twister?  Storm of the Century?  There’s all kinds of weather movies you could show before resorting to Kathy Bates hobbling a dude.

You can do BETTER, Weather Channel.

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