Screenhead

After big names like Miley Cyrus and Lindsay Lohan, don’t be surprised if the next star is a Blatz! Well from all indications, Kelly Blatz is being built up as the next star for Walt Disney. Quickly creating buzz, the California native comes out of the hit-making machine that catapulted Miley Cyrus, the Jonas Brothers and the High School Musical cast to fame and stardom.

If all goes as planned, the Walt Disney Company will package 21 year old Kelly Blatz into a marketing machine that extends across the company’s many platforms, from film and television to merchandise and music.

Today he can be seen playing the title role on the new network’s flagship series Aaron Stone. A former Starbucks barista, Blatz also has a leading part in a much larger role: to attract male tweens to a network tailored to their tastes.

Until February’s XD launch, there was a relative shortage of programming designed specifically for the 18 million male tween viewers in the USA. It’s a powerful piece of the younger population to not fully attract: Internationally, the age group, usually defined as kids 6 to 14, injects an estimated $50 billion into the economy.

Later this year, Disney XD will serve up still more tween boy talent. The 16-year-old newcomers Hutch Dano and Adam Hicks star in a documentary-style comedy, Zeke & Luther. The pair will play best friends who have set their sights on becoming the world’s best skateboarders.

(Source) Live-PR