I was really looking forward to this one, I’ll tell you that much going in. I saw Borat back in 2006, and I really liked it. I loved the way Sacha Baron Cohen playfully jabbed at our weaknesses and failings, as a way for us to maybe take a little better look at how we treat other people. Was it frequently wrong, how we treated others? Yes, of course it was. Look at those poor dumb fratboys who got in the trailer with him. They’ll NEVER live that down. See? We’re even still talking about it three years later! Right here!
But Bruno…this is somewhat different.
Bruno, opening today, is the story of Bruno, a nineteen year old fashionista played ably by Sacha Baron Cohen and the former host of Funky Tag, a show dedicated to fashion and similarly pointless topics such as a “What’s in / what’s out” segment. One such segment declared chlamydia out and autism in because “autism is funnier”.
That is a QUOTE, please save your flames.
Indeed, Bruno was on top of the world, with Germany-wide fame, at least minor celebrity and power, and even a flight attendant boyfriend, plus several bicycle-powered sex toys. No, seriously. But following a disaster of epic proportions involving a suit made entirely of velcro at the Prada show, Bruno was out. And thus, taking with him only his assistant’s assistant Lutz, Bruno went to Los Angeles in search of global celebrity. But what he would find would be much more and much different than he would ever expect.
Like I said above, Bruno was a much different animal from Borat. Sure, both started out about the same, making me laugh with the power of sheer over-the-top antics. Borat had The Running Of The Jews, Bruno had a three minute sequence involving things he did with his flight attendant boyfriend. Sheer ludicrousity fuels the comedy in both Borat AND Bruno.
But Bruno…Bruno overdid the ludicrousity. I know, how can it be possible? The very definition of ludicrous requires it to be laughably unrealistic! How can you overdo the unrealistic when it’s REQUIRED for ludicrous! Oh, they did. Believe me, they did.
Most of the movie is, as I’ve mentioned, that gentle poking of fun with the standard overblown Sacha Baron Cohen style, with one-note jokes over and over again: gay guy learns self-defense, gay guy baits ministers, gay guy tries to join the Army, gay guy baits more ministers, gay guy goes down South and tries to bait EVERYBODY and so on and so forth. But not a whole lot of people are rising to that bait.
Until the night of the cage match, and this is where it really gets low.
See, Cohen, in a new persona as “Straight Dave”, sets up a cage match. Lots of people there, plenty of them clearly crocked, several actually holding beers. And “Straight Dave” ramps up the rhetoric, describing how great it is to be around straight people, how he’s glad no “fags” are around (again, QUOTE, no flames, thank you) and it goes on like this until Lutz shows up.
You can probably figure out what happened from there, but I’ll say this much, the phrase “descent into barbarism” is at least somewhat appropriate. Bruno stacks the deck by trying literally everything it can think of to bait a response. Sometimes it works, more often it doesn’t. Thus, we’re left with a series of gay jokes that fall terribly flat and a skewed reflection of the very worst of America. It’s the Borat that didn’t work.
I had wondered how Cohen could ever manage to pull off another Borat–wouldn’t everyone see him coming? And the answer, for the most part, is yes. No matter what outlandishness he tries–and man, does he ever try–he just can’t replicate what he did the first time.
Bruno is a profound waste of time and money.