I am very excited to report that Earth Day’s opening of Disneynature’s Earth was the best opening-day gross ever for a documentary (apart from concert films) in making $4 million at 1,804 theaters.
Interestingly, when I attended the early matinee showing on Earth Day the concessions person told me that 4 school bus loads pulled up for the special 10:00 AM showing. Concessions were overrun with an order of 60 kid’s treat packages.
It looks like Disney promoted quite heavily to schools and families to attend the Earth Day opening, a smart move on their part, of course.
Earth is the first release from Disneynature, the company label was established about a year ago to get Disney in the groove again of producing nature films. Disney’s Oceans is the next nature film to open on Earth Day 2010. Below is the trailer.
Popularity: unranked [?]