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Filmmaker Sally Potter (Orlando) who is participating in the project, putting her entire oeuvre on Reframe said in a press release from Reframe, “This is a fantastic initiative. For years I have been looking for ways of making my films, especially the very early ones, some of which have never been distributed, available to anyone, anywhere who wants to see them. Reframe is finally making that possible.” 

“Too many films remain unavailable to the public, even the best researchers and scholars, because they are literally ‘stuck on the shelf’ in analog formats, or in hard to find catalogs. Reframe will essentially digitize our visual heritage and give these important works new life,” said Brian Newman, CEO of Tribeca Film Institute.

“CreateSpace’s partnership with Tribeca Film Institute enables us to make classic film and video content easily accessible to educators and film aficionados everywhere,” said Dana LoPiccolo-Giles, managing director of CreateSpace. “Our DVD on Demand technology is a cost-effective way to quickly and efficiently provide rare content to customers who might otherwise never have had access to these valued materials.”

Reframe’s website is designed to become a community hub that will collect content from numerous sources of independent and alternative media, and allow users to find content in new ways. As more works become digitized, and video proliferates on the internet, Reframe will be a trusted source to help guide quality content.

Reframe will help end users find the best films through a combination of expert and user generated curation and specialized search functions as well as by combining the best features of social networking, recommendations from friends and colleagues, good cataloguing, and other methods to help find the best films online. Reframe curators and bloggers already include: John Hanhardt (Consulting Senior Curator for Film and Media Arts – Smithsonian American Art Museum) and Kathy Brew (Curator, Former Managing/Co-Director – Margaret Mead Film & Video Festival) among others.

Many filmmakers, distributors and archives can’t afford the high conversion cost to the digital format, and have been reluctant to invest in digitizing “niche” content. Reframe converts all content to high-quality digital files; Works in video formats will be digitized for free, and film formats will be digitized “at-cost.”

In a unique arrangement, Reframe returns a digital copy to the rights-holder for free, and allows them to make their content available to others in a nonexclusive arrangement. Reframe then makes these works available for sale to the public, sold at prices based on the suggested retail price set by the rights-holder. All content is made available for sale on DVD on Demand at Amazon.com as well as digital download to own or rent through Amazon’s Unbox service.

Reframe Link

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