Joost, the Youtube competitor, has already inked deals with heavyweights in the advertising world. Coca-Cola , HP, Intel, and Nike are among the names that will advertise worldwide on the site that says it is the world’s first broadcast-quality Internet television service.
“The industry response to Joost has been overwhelming, as is evidenced by the calibre of our launch partners,” said Nick Loria, senior vice president of global advertising, Joost. “Online video distribution is becoming an increasingly competitive medium for advertisers, and Joost delivers a distinct environment: the ability to micro-target audiences with new and unique ads during professionally-produced programming.”
