Disney is so proud of their newest Pixar film that they are inviting you to view a lengthy 9 minute scene on their site beginning the first of May. “We really feel like we’ve got the most original movie of the summer and we can’t wait to show it to people,” stated Jim Gallagher, President of Walt Disney Studios Marketing, “In a summer of sequels, we believe that inviting users to sample a chunk of the next masterpiece from Pixar is the most impactful way of demonstrating the film’s fresh comedy and originality. The Internet gives us the opportunity to do this without the limitations of traditional media and we think that this stunt allows us to cut through an increasingly crowded marketplace.”

 Disney is pulling out all stops promoting the new Pixar film including a 90 second advert on American Idol that will air Tuesday.

Popularity: 1% [?]