The music magazine is dying a slow death. No longer can teens roll a copy of NME into their back pocket to show off their self-declared hip musical taste. For music websites, which are free to access, are becoming the champ. One of the most popular is Pitchfork, which has arguably kick-started the careers of indie bands like The Arcade Fire and Wolf Parade. And it just so happens that Pitchfork have decided to take on the world of video broadcasting.

Pitchfork TV launched last Monday. It’s goal is to provide original content and acquired material concerning mostly independent music, providing acts with a platform to promote their music, something independent bands rarely have. Besides the obvious inclusion of music videos, they also have original interviews, documentaries, sessions and live gigs.

This week the site has QuietLOUDQuiet, the documentary following the Pixies on their difficult reunion tour, in its entirety. Anyone who has any interest in modern rock music should check it out. There’s not much time, however, as I believe the documentary will be unavailable by the end of tomorrow.

So far the site is running rather well. The Beta design is smooth and easy to navigate. I’ve had a few issues with slowness when watching the Pixies documentary, but nothing serious. The bitchiness that’s prevalent in Pitchfork’s articles has yet to be transferred fully, but overall this looks like a very promising resource for the kind of music videos and programmes that I can’t even seem to find in cable. Rock on, Pitchfork.

Popularity: 2% [?]