83% Of Moviegoers Happy With Hollywood
December 6th, 2006 in Box Office, Movies
The Motion Picture Association of America are always panicking about attendances (they must not have heard about my traveling 30 minutes to a mall in the middle of nowhere only to find that Borat sold out - I’ve since discovered the joys of Fandango).
To reassure themselves, the MPAA periodically perform surveys. The most recent polled 2,000 moviegoers across 9 international cities, and here’s what they found:
- 83% are satisfied with the quality of current films
- 58% go to the movies regularly
- 7% patronize films heavily (as opposed to Ron Howard films, which patronize audiences heavily)
- 86% would go more regularly if ticket prices were cut in half
Good news for the MPAA then, but not such good news for film-lovers. How can 83% of people be satisfied with an industry that dumped The Nativity Story, Turistas and Van Wilder 2 on them all in the same week?
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