Transformers Movie Poster
To advertise the international release of TRANSFORMERS: REVENGE OF THE FALLEN, Paramount Pictures International (PPI) is making innovative use of augmented reality (AR) and face tracking technology to give Transformers fans the chance to picture themselves with the original 3D CGI head of legendary Autobot leader Optimus Prime.
Guests to ‘We Are Autobots’ (http://www.weareautobots.com) can also obtain a hidden message from Bumblebee featuring a montage of Decepticon footage from the new movie. TRANSFORMERS: REVENGE OF THE FALLEN will be released in the UK and Ireland on June 19th and internationally on June 24th 2009. ‘We Are Autobots’ has been produced using the original 3D models of Optimus Prime and Bumblebee that appear in the film.
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June 19 2009 @ 7:07 pm
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