This campaign strategy is exactly how we taught our parrot to say "penisfart"
Something horrible went down in America at one point... can't seem to remember the date— oh, right, here it is.
Actually we seem to remember a slightly smaller version of this sort of thing being done on The Daily Show a few weeks ago to the same effect. A Googling effort to verify that memory turned up the two years old yet still highly amusing The Tale of the Ketchup Bandit.
