You heard Us. No, they're not being ironic, or, at least they won't admit to being ironic:
"You might think we're silly or stupid. And that's fine with us. After all, we don't expect you to believe in Woodism. We expect you to respect the OUR belief in Woodism."

They sell a lot of things, we guess we're willing to accept them as a church.

Speaking of selling and Ed Wood, and even though our free copy seems to have gotten tied up in the mail, we have to heartily recommend Necromania (NSFW)

The Curch Of Ed Wood (via Eye Of The Goof and Fleshbot Films)