Shill will
On Friday we got the sort of splendidly lame email we tend to get on opening days of major movies wherein some hack tries to drum up a little interest with a link to a tie-in video clip "viral". Buzz words, references to other hot video clips, and suggestions as to how we might feel about the viral are included. This mail had all of that. So much so, that is made us laugh enough to post it verbatim. Googling the viral clip it promoted didn't turn up anything older than the opening of the movie, it's suspiciously expensive-looking, and it was conveniently compared to South Park and the Chronicles Rap because it was (fatuously) the Widdle Effort That Could against The Machine of Movie Industry. Plus, the email arrived with no name or URL for the blog of the one so gassed up over the clip (usually bloggers this verbose like a nod). However, the sender of this fabulous mail has since sent a link to his site (it's very unlikely that would be a real site or blogger in a shill mail), and says the clip did exist before and was bought and renamed by Fox for the movie. So, since John Rogers is in fact a real guy with a real site, we'll say that he is, in all likelihood, not a shill for Fox. He just emails like one.
