Advertising with Screenhead
Screenhead is online entertainment for guys who are too lazy to watch TV. Studies show that, as broadband becomes more widespread, 18-34 year-olds are finding more of their entertainment online, as well as using the web for news or research. Existing entertainment sites, though hugely popular, tend to skew heavily toward teenagers and students, and pay little attention to the environment for advertisers. Screenhead will showcase flash animation, amusing Photoshop manipulations, cool design, interactive games, video clips, and other memes. It will be slightly more tasteful than sites such as Fark or College Humor, and attract a more upscale audience.
Readership. As of October, 2005, Screenhead attracted more than 8,000 visitors per day and in excess of 625,000 pageviews per month.
Units. In addition to standard advertising units, Gawker Media is open to discussions on other sponsored content packages, ranging from exclusive sponsorships of categories to custom contests. You can view an example custom contest for HP here. Email to advertising@gawker.com to discuss.Graphic Ads - CPM Pricing.**
- 728 x 90 IMU - (Top banner, above site logo) - $8 CPM
- 300 x 250 IMU - (Rectangle, within editorial, between 4th and 5th posts) - $10 CPM
- 160 x 600 IMU - (Skyscraper, right sidebar) - $8 CPM
- 160 x 160 IMU - (Button, right sidebar) - $6 CPM
Discounts are available for first time advertisers and larger buys/longer runs.
** CPM stands for "cost per thousand impressions" so for example having your ad appear 500,000 times on Screenhead at a CPM rate of $4 would cost $2,000 (500,000 impressions x $4 / 1000).
Text Links. You can buy a text link immediately by visiting Adbrite.
Payment. Our minimum purchase of $2000 is payable by check or wire transfer prior to running your advertisement. Contact advertising@gawker.com to arrange.
Package deals. Gawker Media publishes a series of niche upscale online media titles: Gawker Tech includes Gizmodo (gadgets), Lifehacker (software), Kotaku (computer games) and Jalopnik (cars) and Gawker Buzz includes Gawker (Manhattan media), Defamer (LA celebrity), Wonkette (DC politics), Screenhead (entertainment), Sploid (tabloid news) and Deadspin (sports). Discounts are available for advertising across more than one title.
Visit our Media Kit for More Information. For more information on the Gawker Media network of blogs, please visit our online media kit.