Monster.com must be kicking themselves for not thinking of it first: Bumvertising - the homeless as ad space.

"A budding Seattle entrepreneur looking for a low-cost marketing campaign says he's found an inexpensive and highly visible tool to publicize his Web site - he calls it bum-vertizing. Ben Rogovy, a 22-year-old University of Washington graduate, says the homeless and panhandlers are an untapped labor force, and he's putting them to work." From here.

That's clever and all, but it's no match for our suggestion of slapping beer ads on burn victims. They really catch the eye, don't they?

- The PokerFaceBook Bumvertising site

Via we-make-money-not-art