Reactions to Darius Rucker's Burger King ad have been largely derisive, but web-shrine erecting Brian Z sees things a bit differently; he seems to have found nothing less than a cozy new religion to curl up with. Brian's site offers a 27 point breakdown of the finer points of the Tender Crisp Bacon Cheddar Ranch ad. If you still haven't seen the spot, this probably the best place to do it.

Reasons why I love The Tender Crisp Bacon Cheddar Ranch [unc.edu/BrianZ]