McDonalds has a commercial on Israeli television that seems to be a hit with bloggers hip to Israeli sensibilites. In this ad for the the regional shuwarma sandwich variant the, natch, McShuwarma, two actors spoof on Pulp Fiction, recreating the scene where Sam Jackson and John Travolta discuss foreign fast food :

Jules Winnfield - So a guy just walks into a McDonalds and says, "Can I have a McShuwarma please"?
Vincent Vega - Yeah, except they don't say "please" in Israel.
Jules Winnfield - (laughs).

McShuwarma [israellycool]