We have kind of a low-rolling distain for most advertising, but underarm crap Axe has evolved what we are prepared to call The Greatest Ad Concept Ever Conceived By Humankind.

It's just like the scam in The Good, The Bad and The Ugly, except instead of Blondie shooting Tuco free from the gallows, it's a male model and a bunch of female models scamming a disco full of people trashed on e and vodka to promote brand awareness for some underarm stuff. Thinking it over, it's more like how many prostitution rings get going. Whatever, we just love the idea of drunk glamazons arriving on schedule with restraints.

Lowe Bull Nightclub Axe Stunts [AdLand]