Anyone who listens to Howard Stern regularly and who enjoys his complaining about the live commercials he's forced to read will enjoy AdLand's guide to writing and pitching those those spots.

-If it's a 30 second spot, make sure you have less than 50 seconds of script.

-Be sure to use lots of italics, underlines and bold type for the key words in your script - words like "the," "to" or "an" - this makes it easier for the voice talent to recognize that they're dealing with a pro. When in doubt, use all three along with all-caps.

The Official AdLand Advertising Tutorial Series - Radio [AdLand]