Foot Cred, essentially Imperial Leisure's ad for Puma sneakers, uses the photo work of British "urban" styled photographer Normski as the basis of a short film. You don't forget that it's an ad for a lifestyle product, but it's pretty easy viewing for a commercial, or as Imperial Leisure would have it: " Foot Cred transforms Normski's photographs and his New York epiphany into a graphic, personal portrait of the city detailing Normski's initiation into a new b-boy culture and fixation with trainers."

Foot Cred [Imperial Leisure]